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Brasserie Dubuisson – Beerstorium, a playful and sensory immersion into brewing expertise

At the Brasserie Dubuisson, the Beerstorium opens the doors to a world where beer is told differently. Set in a green and peaceful environment, this immersive experience combines family heritage, technological innovation and sensory pleasure. Here, visitors learn while having fun, explore, taste and understand what makes one of Wallonia’s most emblematic breweries truly unique.

An interactive journey between memory and immersive technologies

The Beerstorium visit unfolds like a journey through time. Traces of the past interact with new technologies: 3D animations, interactive installations, augmented reality and immersive sequences punctuate the experience. Each space sheds a different light on the history of the Dubuisson family, their beers and their deep connection to the region.

Far from a static presentation, the approach is both playful and educational. Visitors handle, observe and experiment. Information is discovered naturally through carefully staged experiences that spark curiosity, even among those who do not consider themselves experts in the brewing world.

Learning through play all the way to the escape game

To extend the experience, the Beerstorium also offers an escape game, fully integrated into the universe of the brewery. It is an original way to test observation and logic skills while remaining immersed in the history and codes of beer. The game strengthens the collective dimension of the visit, making it ideal to enjoy with family, friends or groups.

Each stage encourages cooperation, laughter and exchange. Visitors do more than simply tour the museum: they participate, become involved and share a lively and convivial moment.

Tasting, a privileged and guided moment

A highly anticipated moment is the tasting session, which naturally concludes the visit as a sensory reward. Flavours unfold, aromas emerge and visitors better understand the connection between brewing choices and the final taste.

A distinctive feature is that the tasting is guided by Hugues Dubuisson himself through a recording. His voice accompanies this discovery, adding a personal and authentic dimension to the experience. It is both an educational and welcoming moment that leaves a strong sense of closeness.

Extending the visit with discovery and gourmet pleasure

For those who wish to go further, it is also possible to join a guided tour of the brewery’s facilities, organised every Saturday at 3 pm. This offers an opportunity to discover the behind-the-scenes production process and better understand the daily work behind each beer.

On site, a tavern invites visitors to linger over a drink, while the shop allows them to continue the experience with the brewery’s products. The whole experience is designed to make the visit complete and unhurried.

Opening times

All year round: every day (Monday to Sunday) from 10.00 to 18.00.

Price

adults €12 with tasting or €10 without tasting • Seniors and students: €10 with tasting or €7 without tasting • youngsters (6-18 years) €5 • children (0-6 years) free of charge

Guided tour

Guided tour of the brewery every Saturday at 15.00 (by reservation) • Beerstorium & brewery tour combo (only available on Saturdays by reservation) • Guided tours available in EN, FR, NL, DE and sign language

Tour length

Beerstorium: 1 to 1.5 hours

Group

Price Beerstorium: €9 with tasting (maximum 30 people at once)

Guided tour Guided tour of the brewery every Saturday at 15.00 (also available during the week) by prior arrangement • Adults: €12 (tasting included) • Seniors and students: €10 (tasting included) • Children (6 to 18 years old): €5 (without tasting). • Combined Beerstorium/Brewery Tour package available (Saturdays only, by reservation): https://discover.dubuisson.com/tickets-visites/

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